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Jana Rogers

Jana Rogers

All Mntn, Freeride, Backcountry

Jana Rogers is a multitalented force based in Salt Lake City, Utah. A skilled mountain women and ski photographer she has designed her life to be in mountains. Her creative work aims to bridge the gap between adventure and purpose, centering on supporting climate advocacy, conservation, and social and environmental justice. She believes creatives must think of themselves as informed and empowered forces working for a greater good, instead of simply artists for hire. On skis since she could walk Jana is a former MBSEF coach and holds a PSIA 3 Certification. You can find Jana in the mountains skiing, tinkering with gear on the skin track, and working from her remote design studio.

Hometown: Salt Lake City, UT.

Favorite Mountain: Alta

Ski of Choice: Maiden 111

Fun Facts

Jana's photography has been widely recognized in the outdoor industry and in print internationally. Most recently she won the Niseko ski shootout in Niseko, Japan.

Jana holds a degree in Architecture, specialized in Sustainable Product and Material Design. Fascinated by the interplay of light and movement she often sketches in the mountains, working in both acrylic and charcoal. Her recent mural project was featured by Guggenheim Architecture and Grey Magazine.

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Shop the Goods

  • VOTE Tee
    Sold out

    VOTE Tee

    Original price $ 25.00
    Current price $ 10.00

    Our classic ultra-soft tee featuring our VOTE logo made with 100% eco-friendly cotton. Unisex SizingSoft-touchSideseamedMade in Denver, CO 100%...

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  • Womens UV Sun Hoodie - Coral

    Womens UV Sun Hoodie - Coral

    $ 65.00

    The universal, do-it-all, sun protective, summer hoodie. Revamped this season with a slightly scalloped tail and updated fit. Designed for river e...

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  • 20/21 Maiden 111

    20/21 Maiden 111

    $ 779.00

    The award-winning Maiden 111 is Icelantic’s Women’s specific pow-slaying freeride ski.  Featuring Icelantic’s “Fly-Weight” Core, the Maiden 111 is...

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