In our continuing series, we're taking you behind the scenes of
Icelantic AT Boards, to bring you closer to the action than ever
before. This week, we're continuing our chat with Sam Warren,
Icelantic's apparel designer, a.k.a, the APPARELNATOR!
Cassi: Does Icelantic have plans to, or can you do Custom
Sam: In the future we may be able to offer custom clothes to
interested buyers. As such, customers would potentially be able
to pick out which Icelantic image they like the best and apply
that onto whatever garment they choose. However, for the time
being, due to production logistics we can only offer clothes
within our line.
Cassi: How does the clothing line relate to the over all
Sam: You know it just even another attempt to give people who are
interested in Icelantic and involved in Icelantic a different
medium to express the company and the feel of the company to the
public. And really get behind the company. We try to pull themes
from the company, from the skis and drop them onto the clothes,
so when you're wearing a hoody or something, you still feel it
still has the over all Icelantic feel.
Cassi: How does the clothing line differ from other companies'?
Sam: Our clothing line differs from other companies, I think,
simply because we try to stay a little more artistic with it. It
seems that other companies in the industry tend to just throw
their name all over the clothes or throw their logo all over the
clothes. We try to grab something a little more aesthetic from
Parr's abilities, and Parr's skis, or you know different images
that we come up with drop onto the clothes. We try to make them a
little more artistic.
Sam: Do you see featuring other artists on the clothes in the
Cassi: Absolutely. The future, as far as the clothing line goes,
is endless. There's a lot of room to grow. There's a lot of
different avenues we can go down. And yah, we'd love to have new
designs from different artists.
Cassi: Any thoughts about Icelantic outerwear?
Sam: Yah, there've been thoughts. It's definitely somewhere where
we can see it going. It's a little hard to say right now if we
will go and pursue that option, but it's definitely something we
are looking into and kind of considering possibilities and
thinking about what we would do if we do decide to go to that
avenue. Gotta keep some secrets locked up in the closet.
Cassi: When can customers come into the gallery?
Sam: Actually our business hours, right now, are Tuesday through
Friday from 11-5, and Saturday through Monday if you call in and
make an appointment we can be down here to meet you to show you
Cassi: Are Saturday, Sunday and Monday going to be your ski days?
Sam: Absolutely. We definitely need a little time to get up there
and test out the product I guess you could say.
Cassi: Will the clothes be available in stores other than just
Sam: In the past we've kept the sales directly through us. The
clothing line's kind of stayed pretty small, you know, we've kept
it with just people who've been interested in the clothes getting
the clothes directly from us. We have started to pursue the
option of putting the clothes with the skis in different dealer
locations. We're currently working on that project right now.
More than likely you'll begin to see them in dealer locations
within the next year.
Cassi: Are you selling them online?
Sam: Yes. They are available online.
Cassi: Will you be selling the clothes internationally?
Sam: It's a little interesting, because of the styles of
different countries, what they're wearing compared to what we're
wearing here in the states. But we're definitely pursuing that
road as well. I foresee that there will definitely be
international apparel transactions taking place here in the next
year or so.
Cassi: Will they be incorporated into the Demo Tour?
Sam: Clothes will be incorporated with the demo tour as far as
you'll see everybody who's in the demo tour in the clothes for
sure, and we'll definitely send around sample sets with the demo
tour for people to try out and get their hands on hopefully. If
someone needs an Icelantic hoody or hat, someone will definitely
Cassi: Will you be selling the line ski shows?
Sam: I think by rule were not allowed to sell the clothes at the
ski shows, but we'll definitely be showing them at both ISPO and
SIA. And, you know, taking notes to see what the buyers think,
and hopefully getting them into shops.
Cassi: What's your favorite thing about working for Icelantic?
Sam: My favorite thing about working for Icelantic is being able
to work with three or four really great friends: the team we have
here couldn't ask for more. And I learn something new everyday
from these people. Four really smart people, super funny, super
friendly, I couldn't ask for more as far as the people I work
And we'd love to have people come down and check out the gallery,
and get to know us a little better personally and pick up some
sick Icelantic gear.
See you on the slopes!
Peace and snow,
P.S. -- We have all of the new apparel showing up day by day, at our Denver location! Come down to 948 W 8th Ave, Denver,
Colorado, USA and check us out!
P.P.S. -- Did you know that Icelantic AT Boards are handmade in
Colorado, USA!? That is just one reason for the awesome quality
we're able to deliver. Come on down and let's get you on a pair.
Copyright, Icelantic LLC, 2007
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