First Friday, PARR Prints, Custom T's, FRIDAY MAY 6th, 2011

Hey There and Happy Friday! I am sitting here in the San Diego airport after almost a week in California swimming, surfing and synergizing with Ben and Parr. The water was c-c-c-c-old, but the sun was shining strong and being on the beach was an overall treat for our post-winter, white bodies.. While we were in California, Parr showed us some of his new pieces that he’s working on. Now, I can’t reveal what they are or who they’re for, but I’ll tell you this: these paintings are the highest-quality work I’ve seen come out of Parr yet – I was completely blown away. If you’ve ever seen Parr’s art first hand, then you know the amount of detail, energy and precision that goes into every single detail of his work. These new pieces are no exception – he never ceases to amaze me… Tonight, Parr will be at First Friday and he will be selling high-quality giclee prints of several of his latest pieces including my personal favorite, “The Ancient Pools.” Check out some of his work here: http://icelanticboards.com/art/parr/ This is the FIRST time Parr has offered any of these prints up for sale, and I have a feeling they’re going to FLY off the walls. So, if you’ve been eying that empty space on your living room wall, or if you’ve been thinking about getting yourself a Parr print, then tonight’s the night. In addition, tomorrow night for the FIRST time ever, you’ll have an opportunity to create your own, custom Icelantic t-shirt, using a bad ass new printing process that we stumbled across in Germany. Our good friend Cody Schneider will be manning the press while you pick out your favorite graphic and t-shirt size, add a little personality and….. voila! To add just one more sweet cherry on top of all this, I just want to remind you that Parr will be here tonight and he will have a sharpie in hand. This means, he’s ready to sign and number all prints, t-shirts, giclees, skis, you name it – and personalize them, of course, if you want. So, grab your friends and come to First Friday tonight at Battery 621 (621 Kalamath St). As always, there will be delicious refreshments, courtesy of Tommyknocker Brewery, live music, great people, and amazing, some never-before-seen art. Don’t miss it. Hope to see you! Enjoy, Annelise P.S. We just received a brand new shipment of 1Degree Hats! Coolest yet... . Check em' out here: http://icelanticboards.com/store/ball-cap/ Icelantic is a progressive, independent ski company that represents skis, art, adventure, creativity, passion and innovation. It is our mission to be forever innovative, passionate and sincere. Icelantic skis are high performance and totally unique, to guarantee the evolution of the snow sports industry. We employ American craftsmanship, top of the line materials and cutting edge graphic art to provide our customer the best possible product and experience. Become a friend or a fan! On facebook: http://facebook.com/IcelanticSkis Tweet with us! http://twitter.com/Icelantic_skis Here comes the snow....... Icelantic Skis 621 Kalamath St. Denver, CO 80204 http://www.icelanticboards.com

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