Posts tagged: SIA

Icey Shop Spotlight - REI, Vibing Well With Icelantic #OptOutside #ReturnToNature

REI Co-op began in 1938 as a group of 23 mountain climbing buddies looking to buy more affordable ice axes from Europe. Today, the outdoor retailer has become the nation's largest consumer cooperative with 16 million members. But no matter how large the co-op grows, its roots remain firmly planted in the outdoors. REI’s passion for outdoor adventure is clear whenever you walk into one of the co-op’s 149 stores in 36 states, phone them, take a class or visit

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Skiing Is Believing - New Icelantic Skis In Action

Following the indoor portion of the SIA trade show in Denver, the snow sports industry flocks to the mountains to return to nature and test the new skis and boards they've been drooling over and talking about for the past 4 days.

The response this year from testers after skiing the new Icelantic's was outrageously positive. Here are some of Icelantic's finest testing and demonstrating the performance of some of the new skis this week. Enjoy the sneak peak ;)

Ben Anderson on the Pioneer 109Scotty VerMerris on the Pioneer 96, and Cody Potter & Calvin Barrett on the Nomad 95.

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Icelantic's Annelise Loevlie Selected As Keynote Speaker At This Year's OIWC Awards

Proud to have our CEO and also one of our three co-founders, Annelise Loevlie be selected as keynote speaker at this year's Outdoor Industries Women's Coalition (OIWC) awards presentation recognizing  women in leadership this Friday during the annual Snowsports Industries of America (SIA) tradeshow in Denver. Two years ago Annelise proudly...

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Icelantic's Winter On The Rocks 2014 - Official Video (Recap)

Thanks to everyone who participated and supported this year's Icelantic's Winter on the Rocks!! . We danced, smiled, and laughed at Red Rocks Park and Amphitheatre under a snowy sky, while Jurassic 5 and Ghostland Observatory played our favorite jams!! . Check out the OFFICIAL recap video to re-live this unforgettable evening, or get a glimpse of what Winter on the Rocks is all about!! . We are STOKED to see you all on the Rocks again next Winter!!!

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