Year after year, we strive to produce the appropriate amount of skis to meet our demand. For the past couple of years, however, we’ve sold out long before many excited skiers could get their hands on a fresh pair of Iceys.
While this early sell-out is an exciting situation to be in, we want to make sure we’re serving our customers—shops and end-users—to our best efforts. In this case, that means having inventory available when demand is highest. And that means making more skis.