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ART OF PARR

ART OF PARR

If you’ve seen an Icelantic in the wild, chances are the first thing you noticed is the art. Whether it’s pods of whales swirling in the deep sea, or busy bumble bees, buzzing down the mountain, you’ve witnessed what artist Travis Parr likes to call his “living gallery.”  Travis Parr has been the visual storyteller and artist of Icelantic since our inception.  Drawing inspiration from nature, Travis uses the skis as a canvas to showcase our story, and to transport onlookers into another dimension.

Shop by Year

22/23 Artwork

This year’s Freeride Collection takes on the theme of transformation and rebirth. Every day, all around us, nature goes through cycles of renewal — whether it be through the changing color of the leaves in the fall, new flowers budding each spring, or the myriad of new species that are brought into the world every day. Rebirth and transformation are a crucial component in nature, and are honored in this year’s Nomad and Maiden Freeride Collections. The Freeride Collection is our storytelling & theme-driven artwork from Travis Parr this season.

With this year’s Nomad Collection we chose to illustrate the mythical phoenix rising from the ashes, a symbol of renewal and rebirth dating back to the ancient Greeks and Egyptians. Legends say that the powerful phoenix rises from the ashes of its predecessors to begin a new life; because of this, the phoenix is one of the most well known symbols of nature’s cycle of long life, death, and rebirth.

This year’s Maiden Collection portrays the beautiful metamorphosis of butterfly. Many different ancient cultures and civilizations have long since seen this life cycle as a metaphor for rebirth — and beyond that, the metamorphosis represents hope, bravery, and positive change.

21/22 Artwork

The 21/22 Freeride Collection takes a deeper dive into each of the ancient civilizations of the 20/21 Nomad + Maiden Freeride Collections, showcasing ancient civilizations and the environments that forged them. To know and honor our past is to pave the way for progress and evolution, so as we honor what was, we beckon what will be. We are a global society now more than ever before, and recognizing that we all come from the same land—different as it may look—we all bring knowledge that is vital for human evolution. The Freeride Collection is our storytelling & theme-driven artwork from Travis Parr this season. 

Our Nia Pro continues with a wildflower theme while still being bold & strong, while the Saba Pro will continue focusing on geometric patterns in a dreamlike setting - both directions are decisions made by a collaboration between our men’s and women’s athlete teams, and artist Parr.

Our All-Mountain Collections are an evolving aesthetic of wood and mountain themes. For the 21/22 Pioneer and Riveter collections, we've added stunning pops of bold color reminiscent of the Northern Lights and other natural phenomena.

The 21/22 Backcountry Collection continues our annual theme of geo/mapping/mythological creatures by featuring a kraken on the Natural and a jackalope on the Mystics, combined with an angled solid tail. The Nomad + Maiden LITEs skis mimic their Freeride Collection brother + sister with their respective “Ancient Civilizations” themes modified to be slightly more muted along with an angled solid tail indicative of its place among Icelantic’s Backcountry Series.

20/21 Artwork

The 20/21 Nomad & Maiden Freeride Collection highlight six different ancient civilizations from around the world. By featuring these environments, we hope to pay homage to the wisdom that they have passed on throughout the years. The Freeride Collection is our storytelling & theme-driven artwork from Travis Parr this season. The All-Mountain Collection keeps with a classic wood aesthetic throughout the entire line. The Pioneer & Riveters illustrate steep and deep mountains on top of wood (steep on the Pioneers and deep on the Riveters), while the Sabres & Oracles spotlight different geometric patterns using wood inlays reminiscent of the 19/20 All-Mountain designs. The Backcountry Collection continues being visually rooted in exploration and mapping. This season, the Mystics & Naturals showcase legendary beings that have been spotted in each of these different environments. The Mystics boast a mermaid and a map of the West Indies, and the Naturals give us a glimpse of a yeti on a map of the Rocky Mountains. 

19/20 Artwork

“Nature is life’s process. My own observation of life is returning to this ‘nature’ as an artist. The images that are depicted in the 19/20 Freeride Collection are of creatures in their natural habitats. My approach to the Freeride  line was to showcase the modern tradition of American illustration using traditional methods - drawing and painting. Art is composed of material, feelings and concepts. Life is a soul-ride.” — Co-Founder and Artist, Travis Parr 

18/19 Artwork

Icelantic’s 18/19 lineup features artwork from Co-Founder and Artist Travis Parr in collaboration with Designer Lauren Kwan to tell our multifaceted story. Each collection features a different medium that we feel will best caters to the skier type and the ski itself. 

17/18 Artwork

The 17/18 Freeride Collection tells the story of exploration.  The constant strive to continue to explore the world we live in not only inspires us, but keeps us moving in the right direction.  Each ski highlights a different way and area the great explorers have traveled throughout history: Air, Water, Land, Outer Space, Inner Space. The 17/18 Pioneer and Oracle All-Mountain skis showcase geometric mountains that are designed to cater to a wide variety of people, who love the mountains as much as we do! The 17/18 Sabre All-Mountain Carve skis showcases the magic of ONE DEGREE CELSIUS, highlighting ice fractals that are as sharp as the edges on these skis. The 17/18 Vanguard Backcountry Touring skis showcase the iconic snow monkeys of Japan.  We wanted to illustrate the serenity that one looks for when touring in the backcountry.