Icelantic x Doug Good Feather: The Story Behind the 25/26 Nomad 100 & Maiden 102
One Degree Blog | Icelantic Skis
Art that carries a story
A ski topsheet can be a lot more than decoration. At Icelantic, original artwork has been part of the conversation since day one. It gives a ski a point of view. It opens a door to a place, a feeling, or a story that keeps unfolding long after the paint leaves the studio.
For the 25/26 Nomad 100 and Maiden 102, that story began with Doug Good Feather, a Lakota artist, veteran, author, and founder of the Lakota Way Healing Center. The collaboration brought his artwork to a pair of skis while helping draw attention to work that supports people facing difficult circumstances.
Meet Doug Good Feather
Doug Good Feather is a Native American Lakota artist whose work is informed by sacred geometry, the natural world, and the cultural heritage passed down by his elders. He is a direct descendant of Chief Sitting Bull. His art brings those influences together in work that is personal, layered, and deeply connected to place.
The 25/26 Icelantic collaboration was not about borrowing an aesthetic or adding a name to a topsheet. It was an opportunity to share Good Feather’s work with a ski community that already believes art belongs outside the gallery, moving through real places with real people.
The Lakota Way Healing Center
Good Feather founded the Lakota Way Healing Center in 2006 after leaving the military. Its mission is to provide spiritual support to veterans and civilians, offer suicide-prevention programs, and combine traditional Lakota healing with modern therapy for people facing homelessness, PTSD, and mental health challenges.
For the 25/26 collection, Icelantic committed to donate 10% of sales from the Nomad 100 and Maiden 102 products featuring this collaboration to support the center’s mission. That commitment was tied to those 25/26 products and season.
"Doug Good Feather is a direct descendant of Chief Sitting Bull"
Why this collaboration mattered
Icelantic has always treated skis as a platform for original art. Travis Parr’s work has been on Icelantic skis since the beginning, and the brand has partnered with artists and cultural organizations to create special editions that invite new people into the story.
The Doug Good Feather collaboration added another layer to that tradition. It connected the 25/26 freeride collection with an artist whose work holds its own meaning, while directing support toward an organization created to serve veterans, civilians, and people in need of healing.
Art belongs in motion
When artwork lives on skis, it does not stay still. It moves through lift lines, chairlifts, parking lots, powder fields, and long drives home. It gets noticed. It starts conversations. The reach is different from a gallery wall, and that is part of what makes this kind of collaboration meaningful.
The 25/26 Nomad 100 and Maiden 102 gave Doug Good Feather’s work a place in that moving world. The skis were a canvas, but the point was bigger than the product. It was to carry a story of creativity, resilience, and community farther than it might otherwise travel.
Looking back, keeping the story close
This archive is here to honor the collaboration and the work it supported. Seasonal products move on, but the people, partnerships, and ideas behind them still matter. We are grateful to Doug Good Feather and the Lakota Way Healing Center for the chance to share this chapter of Icelantic’s story.
Explore Icelantic’s story and community
Want To Learn More About Doug Good Feather?
Doug Good Feather Official Website
Doug Good Feather On Instagram
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