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  • October 5, 2016

    Icey Shop Spotlight - Powder 7

    Just up the street from Icelantic's new Worldwide Headquarters in Golden is another homegrown business that's casting a big, ski-shaped shadow. Husband-and-wife team Jordan Jones and Amy Dannwolf started Powder7 in nearby Lakewood in 2007, and slow, steady growth has turned it into Colorado's favorite local, family-owned, internet ski and ride superstore. Their most recent advancement: a sweet-looking new storefront that opened this fall, built out of beetle-kill wood, packed with mountain-themed art, and displaying every type of ski equipment dreamt up by humans.</p> <p>Jordan and Amy met on the track team at Boston University, where Jordan attempted to charge Amy $5 admission to a party and ended up with a girlfriend instead. Like all East Coast skiers, Jordan came to Colorado after graduation, selling skis on eBay while working as a Denver Police Officer and a pro triathlete. Amy joined him after her own graduation, they taught themselves how to write code for eCommerce websites, and began the slow process of global internet domination. Now, <span class=" abn="" data-term="goog_1586122056" tabindex="0" />
    Winter is on its way back to the Colorado high country, friends, and chairlifts will be spinning in just a few weeks. That means local ski shops are hard at work getting folks geared up for the season. In honor of that noblest of endeavors, we're going take some time to highlight our favorite places to buy Icelantic skis in North America.

    First up is Powder7 Ski Shop in Golden, CO.

    Just up the street from Icelantic's new Worldwide Headquarters in Golden is another homegrown business that's casting a big, ski-shaped shadow. Husband-and-wife team Jordan Jones and Amy Dannwolf started Powder7 in nearby Lakewood in 2007, and slow, steady growth has turned it into Colorado's favorite local, family-owned, internet ski and ride superstore. Their most recent advancement: a sweet-looking new storefront that opened this fall, built out of beetle-kill wood, packed with mountain-themed art, and displaying every type of ski equipment dreamt up by humans.

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