Co-Founder & Artist
Travis Parr, known as “PARR” by those who know his work, is a father, artist and an entrepreneur. Parr chooses a life of the arts - of ‘magical realism’. His art and his life embody this elemental principle. His work attracts an array of personal collectors around the world. He is a painter, sculptor, and illustrator. With roots in the Rocky Mountains of Colorado, he is an avid backcountry skier/snowboarder, woodsman, and pathfinder. After graduating from Laguna College of Art and Design with a Bachelor’s degree in Fine Art, he returned to his hometown of Evergreen, Colorado to launch and establish Icelantic Skis, where he has been the co-founder and art director for the past 16 years. Transcending form and evoking passion, his work has been featured internationally in galleries, commercial spaces, and entertainment venues.
He currently resides in Laguna Beach with his family.
Published in: National Geographic Traveler, Powder, Backcountry, Freeskier, Snowboarder, Skiing, RSN (TV), The LA Times, The Denver Post, Rocky Mountain News, Westword, The Mountain Gazette, The Aspen Times, and more.
Collaborations: Fender Guitar, Jeep, 686 Outerwear, Eddie Bauer, Hurley, Quiksilver, Rusty, Victoria Skim Boards, Never Summer Industries, Loaded Longboards, AEG, multiple independent music labels, Loveland Ski Area, La Parva Ski Area, Mago Hot Sauce, Novo Instruments, and more.
‘Nature is life’s process. My own observation of life is returning to this ‘nature’ as an artist.