22/23 Artwork

This year’s Freeride Collection takes on the theme of transformation and rebirth. Every day, all around us, nature goes through cycles of renewal — whether it be through the changing color of the leaves in the fall, new flowers budding each spring, or the myriad of new species that are brought into the world every day. Rebirth and transformation are a crucial component in nature, and are honored in this year’s Nomad and Maiden Freeride Collections. The Freeride Collection is our storytelling & theme-driven artwork from Travis Parr this season.

With this year’s Nomad Collection we chose to illustrate the mythical phoenix rising from the ashes, a symbol of renewal and rebirth dating back to the ancient Greeks and Egyptians. Legends say that the powerful phoenix rises from the ashes of its predecessors to begin a new life; because of this, the phoenix is one of the most well known symbols of nature’s cycle of long life, death, and rebirth.

This year’s Maiden Collection portrays the beautiful metamorphosis of butterfly. Many different ancient cultures and civilizations have long since seen this life cycle as a metaphor for rebirth — and beyond that, the metamorphosis represents hope, bravery, and positive change.