“This collaboration was conceived as a natural intersection between Icelantic Skis’ distinctive visual language and the irreverent identity of Drink Butter. The goal was to create a graphic that felt authentic to both brands while remaining playful, memorable, and unique. At the center of the design is Murphy, the largest “butter dog” I know. Murphy is a mini golden doodle with a touch of dwarfism, whose outsized personality felt like the perfect subject. A counter surfer and mastermind, Murphy’s relationship with butter began early, and it has since become legendary.” - Jazz, @drinkbutter